Hendricks, who in July 2010 was a U.S. size 14,as received considerable positive attention due to her voluptuous figure. She has been credited as a role model for full-figured women and was nicknamed the "sexiest woman in the world" in 2010 in a poll of female readers taken by Esquire magazine.
British Equalities Minister Lynne Featherstone praised Hendricks' hourglass figure as an ideal shape for women, saying "Christina Hendricks is absolutely fabulous... We need more of these role models. There is such a sensation when there is a curvy role model. It shouldn't be so unusual." Hendricks commented in September 2010 that the media is too focused on women's bodies and not their actual talents, "I was working my butt off on the show [Mad Men] and then all anyone was talking about was my body."A study by the British Association of Aesthetic Plastic Surgeons attributed a 10% rise in 2010 of the number of British women receiving breast augmentation surgery in part to Hendricks' influence.
Los Angeles Times television critic Mary McNamara says her portrayal of Joan Holloway has revolutionized perceptions of beauty on television She has been called the "new modern ideal of Hollywood glamour—full figured, voluptuous; a throwback to the days of Marilyn Monroe, Jane Russell and Veronica Lake." British designer Vivienne Westwood selected her to represent its "Get A Life" Palladium jewelry collection in March 2011. Westwood described Hendricks as "the embodiment of beauty."
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